Katy Perry's new perfume, 'Killer Queen', is more than just a fragrance. Ever since launching her first fragrance ‘Purr’ in November 2010, Perry has made each scent with the intention of reflecting where and who she is in her life at the time. Stemming off of the playful ‘Purr’ and slightly more provocative 'Meow!’ in 2011, Perry’s ‘Killer Queen’ has hit critics with an edge that has never before been seen compared to Perry’s generally cute and sassy fragrances.
Being her first perfume launched since her divorce from Russell Brand, ‘Killer Queen’ is a sort of rebirth for Perry, embodying a more mature woman as well as her up and coming album which is scheduled to be released to the public this summer.
Named after the Queen song from 1974, Perry has stated that the song spoke to her as a teenager and has inspired her to be the woman she is today. Evoking confidence and an extremely original sense of style, Perry claims to have modeled her persona after the woman described in ‘Killer Queen' as intensely captivating and powerful, commanding the attention of everyone in a room.
After many trials and tribulations in both her career and rocky marriage, Perry feels confident in who she is and where she is in her life. “I feel like I am falling, finally, into that woman Freddie painted,” states the revamped and bold Katy Perry.
In regard to her new fragrance, Katy, along with liscensing partner Coty, are extremely confident in 'Killer Queen's' future success. Although neither Perry nor Coty dare make any figure estimates, industry sources speculate a target of $80 million globally in retail sales. Perry Tells WWD, “Killer Queen is powerful, edgy, sophisticated — and that’s exactly where I’m trying to be now with my music. There were two different aspects in creating the fragrance. It’s almost like two different parts of your brain — the packaging and bottle and marketing, but essentially all that doesn’t matter unless you have the juice.”