J Brand enthusiats rejoice - stand-alone brick-and-mortar stores are scheduled to debut in 2014.
What started as a premium denim line, founded in 2004 by CEO Jeff Rudes, has seen it's fair share of expansion in the near decade of its existence. This latest news from the California-based company affirms it's stance not only as an industry leader and innovator, but also as one with strategic growth and focus in mind.
With the goal of comfort, impeccable fit and style in mind, Rudes began J Brand in hopes of bridging the gap between casual and luxury, being sold as an exclusive in Los Angeles' Ron Herman boutique. Shortly thereafter, the brand gave the industry a taste of what was yet to come by being one of the first premium denim lines to carry the "skinny jean" - the now requisite silhouette. In 2008, a men's collection was added to the company roster, followed by high-profile collaborations - now a ubiquitous concept - with the likes of such designers as Proenza Schouler, Christopher Kane, and Hussein Chalayan. By the Spring 2012 season, J Brand had expanded beyond just denim with the debut of it's first ready-to-wear collection featuring tanks, tees, jackets and other basic separates in on-trend silhouettes and sumptuous fabrics - a testament to the brand's now signature casual luxe aesthetic.
Presently, the announcement of plans to open stand-alone stores comes on the heels of another buzzworthy development in the 'evolution of J Brand' saga. Earlier this year, Fast Retailing Company, which boasts Helmut Lang, Theory and Uniqlo as other notable gains, purchased majority stake in J Brand for $290 million, acquiring the contemporary denim and ready-to-wear label. With the Japanese-based holding group now acting as parent company, J Brand has its sights set on expansion. Slated for an opening in the summer of 2014, the company's first brick-and-mortar store will open it's doors to Los Angeles customers, with a second location due to open in New York by the end of that year. Of the store's artistic direction, Rudes advises customers to expect "contemporary and clean with a modern touch [and] spacious", as told to WWD.
Click below to view J Brand's Fall 2013 Ready-To-Wear Collection, available now.