Avicii Teams Up With Ralph Lauren
And countdown to the concert at Roseland Ballroom begins

















Fall into fall with Denim & Supply by Ralph Lauren. Grammy nominated Swedish DJ, remixer and producer Tim Berling also known as Avicii has collaborated with Ralph Lauren. During an interview at Ralph Lauren, Avicii was asked about his personal style and which Denim & Supply clothes caught his eye.  He   responded; “I’ve liked Ralph Lauren for a long time and consider the brand a timeless icon in the fashion industry.  When I looked through the Denim & Supply collection I found that it matched my casual style extremely well, especially the shirts and jackets.” 

Avicii’s hit single “Wake Me Up”, received a  fashionable tweak with its video. Directed by celebrity photographer Mark Seliger,  who also shot the campaign as well, created a heartwarming visual story in which all models are dressed in Denim & Supply fall looks.  The collection breathes plaid, denim, leather and faux fur. As for footwear, stomp the streets in some Mesa Leather Lace Up Bootie or the Metallic Suede Boot.  You can almost smell the upstate air as you breeze through the look book, with its country feel mixed with modern flare. The collection is also available at Macys. 

The countdown is getting closer to Avicii’s exclusive show in Roseland Ballroom on October 10. For all fans that have purchased their shirts and got a free pass to the show, double mark your calendars and be ready to party from dusk till dawn in your Denim & Supply concert essentials.