Mary-Kate and Ashley Olsen have aimed to expand their empire. Our favorite twins have bought a minority stake in the e-commerce company, BeachMint- based in Los Angeles. The sisters have not only invested in the company but also serve as co-chairs of the BeachMint advisory board. This only means that their focus will be to work closely with BeachMint’s management team to expand and efficiently establish the growth of the Mint brands. This adds to their highly impressive fashion portfolio of lifestyle fashion labels such as The Row, Elizabeth and James, and Olsenboye.
Launched in July 2011, StyleMint offers members an amazing online shopping guide as well as the unrivaled experience of a personal stylist. In addition, if you’re a member, get ready to have access to designers Mary-Kate and Ashley’s styled T’s. BeachMint, has six different off-shoots: StyleMint,which the twins design for, JewelMint, ShoeMint, IntiMint, BeautyMint, and HomeMint.
JewelMint; in collaboration with the oh so stylish Kate Bosworth, is one of the first increasingly popular brands launched by BeachMint. It offers a versatile jewelry collection each month and recommends pieces that match your personal style. First, you create a style profile, which helps in discovering your taste in the goodies provided. Second, your results are viewed and recommend what they think would fit your taste the best. And last but not least, you chose what you love and shop away! Easiest 3 steps known to any woman, EVER.
ShoeMint, is an unprescented shoe collection designed by actress Rachel Bilson and celebrity stylist Nicole Chavez. They have partnered with award-winning fashion and foot wear expert Steve Madden. This trio is ideal; representing Rachel’s signature style, Nicole’s fashion expertise and Steve’s extraordinary craftsmanship. As a member you have access to hard to find sizes ranging from 5-11, a personalized showroom & insider style tips, styles starting at $79.98 – up to 80% off retail. Now is the perfect time to stock up on your fall boots.
BeautyMint is the latest addition to the expanding roster of BeachMint brands. Ms. Jessica Simpson paired up with Beverly Hills skin expert Nerida Joy and created a personalized monthly skincare system. Based on natural ingredients, this skin care system combines advanced anti-aging technology and science. We recommend checking out what’s in store, especially after exposing your skin to the sun’s rays all summer long.
HomeMint: Mr. Suit and Tie style icon Justin Timberlake has partnered with renowned interior designer and stylist Estee Stanley to create an exclusive monthly collection that combines personal style and home design. This collection includes furnishings, décor, limited-edition art and more.
intiMINT was created by Brooke Burke-Charvet and withholds an exclusive line of luxurious lingerie, loungewear and sleepwear. This “Mint” is inspired by the beauty, confidence and power of being a woman. The pieces designed by Brooke coincide for every mood and occasion. “intiMINT is the closest thing to our body and the first decision we make in the morning.” is what wife and mother of four Brooke states.