Tis’ the season for some collaborations and Jay Z is doing his part. The rapper has partnered with Barney’s for their annual holiday limitied-edition collection. The collection, BNY SCC Gallery, standing for Barney's New York Shawn Corey Carter, is set to launch on November 20th and will be featured in Manhattan, Beverly Hills, San Francisco, Boston and Chicago stores.
The Collection will be accompanied by a themed window display and massive launch party, and will feature special-edition merchandise in black, gold, white, or silver from brands, such as, Balmain, Lanvin, Balenciaga, Rick Owens and more. It is called "A New York Holiday" .These products will be showacased and sold in the BNY SCC Gallery - a space dedicated to the partnership.
Jay Z teamed up with Artist Joanie Lemercier to design the gallery space and store's famous Madison Avenue windows. creating an "interactive holiday installation." Additionally, and quite notably, the proceeds will go to the Shawn Carter Foundation - which grants scholarships to low income students to cover college costs- talk about the gift of giving.
The line features pieces that range from tailored jacket, double fingered ring, a square-print scarf, hoodies, black leather duffle and more.
Check Out Jay Z's "Picasso Baby" Performance Art Video: