American Eagle is going all natural this spring with their Intimates collection, Aerie Real. The mega popular brand made headlines recently when they announced their decision to exclude retouching throughout their 2014 Spring Campaign. Aerie’s Chief Merchandising Officer, Jennifer Foyle proudly stands by the decision to use un-retouched models, revealing that the brand’s focus is to help young women feel confident and empowered when it comes body image and beauty.
Fashion Editor, Jenny Altman joins Aerie Real as the new Style and Fit expert, and is just as ecstatic about the new direction of the line. “In an industry that promotes an unrealistic fantasy about women’s bodies, I have joined aerie for an incredible campaign that celebrates the power and beauty of real women,” –Jenny Altman via Dr. Jays.com
The Aerie Real campaign was shot by photographer John Urbano, and acts an homage to “real women” and their “real bodies” The models appear plush and natural in Aerie Real Lingerie for a series of shots of them as they frolic about on a bed of ultra-soft of sheets and linens. The brand has high hopes in achieving world-wide acceptance of body authenticity in women and their counter parts .