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Cindy Crawford, A-Rod Come Out for Caliche Rum's NYC Launch Party
We join the celebration for a Whiskey Park for a celeb + rum-infused evening!

There's a new contender in the quality rum scene - Caliche Rum. This new liquor is a product collaboration between Roberto Serralles of Destileria Serralles and Rande Gerber. Destileria Serrales is a renowned sixth-generation family owned rum business that has been producing the world's leading rums for over 145 years, including DonQ. Rande Gerber is not new to the scene either, as he is a prominent hospitality and nightlife impresario (not to mention the spouse of supermodel Cindy Crawford).

So how did these two seemingly different gentleman come together to create this product? “From my experience as a successful restaurant and bar owner across numerous markets,” states Rande Gerber, “I saw an untapped market in the super-premium white rum space due to limited options for rum drinkers. After meeting Roberto and learning more about his family rum-making tradition, we knew we could make the highest quality rum at an accessible price point.”

According to Roberto, “Destilería Serrallés had been looking to create a super-premium white rum that leverages our extensive heritage and craftsmanship. I was thrilled to be introduced to Rande who has a proven track record of understanding the tastes and desires of discerning consumers as well as create a broader lifestyle appeal. Together we have developed a beautifully complex and smooth aged white rum that will work wonderfully in cocktails and that can also be sipped on the rocks.”

Caliche Rum held their NYC launch party Tuesday night at Whiskey Park (incidentally, one of Gerber's bars), where the head honchos themselves were in attendance, as well as Ms. Crawford. The place was popping by 9:30pm and they served everything from rum and cokes, to mojitos, to Cali Gingers. Caliche Rum is now available in premium establishments in New York, Los Angeles, Miami, Chicago, and Dallas.

Caliche Rum is Aged Well, Not Well Behaved.

Check out more party pics below!