With all the new nightclubs and pools that CityCenter's Aria is bringing to the strip, it makes sense that Steve Wynn has decided to refresh The Wynn's own amenities to keep up with the competition. With a budget of over $70 million (and possibly even up to $100 million), Wynn plans on opening up The Encore Beach Club and Surrender Nightclub Memorial Day weekend 2010.
A source close to the renovations claims that The Encore Beach Club will be "the most opulent and luxurious club ever built." The club will consist of 50,000 square feet that shall be riddled with 30 private VIP cabanas, outdoor gaming, and three pools. The new pool will be open seven days a week and host daytime pool parties, directly challenging similar parties from Light Group's Liquid Pool at Aria also opening up this summer. The Encore Beach Club is even expected to be open up to ten months a year. This is thanks to the climate-controlled patios that will keep the pool parties going on well into the night.
Surrender will be approximately 4,000 square-feet, and three marketing directors have been brought on to work together on its image. $hecky Green (Jonathan Schechter), the hip-hop entertainment mogul is one of these three, and has confirmed that he will be heading the wide variety of entertainment and events the club has planned, which include both high-end performances, brand tie-ins, and local promotions.
Beach Club and Surrender operating partner Sean Christie explains, "We're looking to do something special. All you have to do to understand that is drive by the front of Encore and that gives you a glimpse of the scope and size of it. We're hoping to change the playing field for these types of venues."
It's unfortunate though, that to make way for The Encore Beach Club, it seems as though they have had to sacrifice the beautiful Encore atrium that provided such a relaxing recluse from the lights and noise of the strip. Well, I guess all's fair in love and Vegas.