With the success of Soho House in London, New York, Los Angeles and Berlin, the members only club finally makes its way to South Beach. The almost "too exclusive" club, Soho Beach House, is located on site of the historic Sovereign hotel, which has been redesigned and expanded to include a 16-story oceanfront tower. The beach house boast 50 rooms, a screening snug, 2 pools, a beach club, as well as a Cecconi's restaurant and an "expansive Cowshed spa". The spa caters to guest with several treatment rooms, as well as an active floor overlooking the oceanfront where members can arrange for yoga classes or a personal trainer.
The hotel rooms (all presently sold out) are available to the public, but all other amenitities offered by the beach house are available only to those who purchase a membership. Several membership packages are available, ranging from "Local House" & "Every House" to an exclusive "Under 27" membership.
Some of you may remember Soho House New York featured in a past episode of "Sex & The City" where Samantha Jones was kicked out for not holding a membership. Founder Nick Jones' vision of catering to the young, sexy, and "Under 27" should adapt well in it's new SOBE location.
Reservations & Memberships available.