About the Event:
Two Distinct Spaces. One Iconic Williamsburg Destination.
Celebrate New Year’s Eve at Superior Ingredients, located inside Williamsburg’s iconic 74Wythe.
Superior Ingredients is home to two distinct nightlife experiences — The Room and The Roof — each offering its own atmosphere, music, and way to celebrate the arrival of 2027.
Whether you’re looking for the high-energy dance floor of The Room or the elevated atmosphere and skyline views of The Roof, New Year’s Eve at Superior Ingredients brings together music, cocktails, special guest DJs, and the energy of Brooklyn nightlife for one unforgettable night.
The celebration begins at 9 PM with a 5-hour premium open bar, setting the stage for a night that continues until 4 AM. As midnight approaches, the DJs build the energy toward the final countdown of 2026, followed by a complimentary champagne toast as we welcome 2027.
The Room
The Room delivers the full late-night club experience.
Built around music and dancing, this indoor space combines the industrial character of 74Wythe with state-of-the-art sound, immersive lighting, and a high-energy dance floor.
Special guest DJs provide the soundtrack as the room builds from the opening drinks through the midnight countdown and deep into the first hours of 2027.
The Roof
Upstairs, The Roof offers a completely different New Year’s Eve atmosphere.
With its elevated setting and views of the Manhattan skyline, The Roof combines music, cocktails, and celebration with one of the signature settings that has made 74Wythe a Williamsburg destination.
It’s an elevated counterpart to the club energy of The Room below and a striking setting for celebrating the final night of the year.
Want the Full Superior Ingredients Experience? Go All Access.
For guests who don't want to choose between the two, an All Access Ticket unlocks BOTH The Room and The Roof.
All Access guests can move freely between both areas throughout the event, experiencing the high-energy dance floor of The Room and the elevated atmosphere and skyline views of The Roof.
Head downstairs when you want to lose yourself in the music. Make your way upstairs when you want a change of scenery. With All Access, you can move between the two throughout the night and experience everything Superior Ingredients has to offer.
Standard tickets provide access to the area specified on the ticket. An All Access Ticket is required to move freely between The Room and The Roof.
And at the bottom:
NYE 2027 at Superior Ingredients
December 31st | 9 PM–4 AM
5-Hour Premium Open Bar
Special Guest DJs
Midnight Champagne Toast
All Access Tickets to The Room + The Roof Available
Superior Ingredients at 74Wythe | Williamsburg, Brooklyn
Tickets:
Ticket prices can jump significantly (even 100%) in a matter of minutes. It is important to avoid delays in purchasing so that you get the best price.
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Music & Entertainment
Live DJ Performance House | Top 40 | Pop | Hip Hop | Mash Ups
Dress Code:
Location & Hours:
Superior Ingredients
Hours:
Door Open: 9:00 PM - 4:00 AM
Disclaimers:
Events are rain or shine.
For 21+ events, guests without a valid government-approved photo ID verifying age will be denied entry and will not be eligible for a refund. For All Ages events, under-age guests must be accompanied by an adult at least 18 years old. Venues reserved the right to eject inebriated or disruptive guests from an event. Guests who are ejected will not be eligible for a refund.
Tickets must be purchased from this official Site or its affiliate sites. Do not buy tickets from Craigslist, StubHub, Scalpers, or any other unauthorized sales channel.
Complimentary services may be modified at the venue's discretion, including but not limited to DJ performers, DJ countdowns, open bar liquor brands, open bar hours, menu items, drink specials, participating venues, and midnight toasts. Modifications to advertised event descriptions and amenities do not constitute grounds for chargebacks or refunds.
Events may have wait lines for admission. Guests acknowledge that it is their responsibility to stand in the admission line until venue staff can scan their tickets and verify their proof of age.
Guests who choose to exit an event to smoke are not guaranteed re-admission.