Pretty Ricky's (LES Grand Opening)

New Year’s Eve gets a trendy twist with an energetic bash at New York City’s Pretty Ricky’s. The latest addition to NYC’s party capital, the Lower East Side, Pretty Ricky’s boasts an ultra chic space paired with a buzzy vibe. This NYE, experience New York City LES nightlife at its best at Pretty Ricky’s.

Join NYC’s stylish party people at Pretty Ricky’s this New Year’s Eve. The night kicks off with a 5-hour premium open bar. Get fueled then head to the dance floor where a live DJ blasts a super hot mix of Top 40, Hip Hop, House, and Mash ups. For extra holiday vibes, make some noise with complimentary NYE party favors. At 12 o’clock, grab a complimentary glass of champagne and raise a toast to the New Year as you roar a live countdown with the crowd. Make this NYE experience even “prettier” with a VIP package offering table and bottle service and other exclusive perks.

Located at the corner of Rivington and Ludlow, Pretty Ricky’s is a brainchild of the nightlife experts behind downtown Manhattan staples, Drexler’s and Boulton & Watt. As a newcomer, Pretty Ricky’s is already making a splash in LES’ bustling drinking scene. The beautiful space boasts an industrial-chic design, with a brushed concrete bar top, royal blue ceiling, chrome lights, and curved back bars in the airy front room. A back room gives a more intimate feel, with plush armchairs, lounge tables, and a striking marigold banquet.

For a NYE brimming with fun and style, head to Pretty Ricky’s in New York’s LES.